Photo by Marius Slaustas, cringel.com
Do not underestimate the power of a single voice to make or break an election. The power is not in the words themselves; it is in the sonic experience.
Everyone has seen—and heard—mainstream media news reduced to pellets of information called “sound bites.” We rabbity news consumers meekly nibble on these empty-calorie hors d’œuvres because we are starving for the taste of real information. Performance artist David Letterman has famously turned the tables by subjecting past presidents, as well as our current one, to the sound bite test. FDR and Kennedy pass with flying colors; Bush ’43 mumbles and stumbles to failure. Sound bites back.
The current presidential campaign is delivered in sound bites. The ads, catch phrases, pundits and talking heads get more air time than the candidates themselves (except for the occasional TV drive-by, when the news camera swoops in on a candidate’s real-time delivery of a speech, then cuts away to more important matters before he has finished speaking.) Sound bites are the news media equivalent of Chicken McNuggets—looks good; tastes lousy; fills us up but leaves us hungry. (more…)
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